#social media

With the rise of Tiktok, Instagram Reels and Youtube Shorts, brands have the opportunity to tell short stories. This technique can help convert watchers into consumers. Videos are a great way to provide entertainment and information. Our attention span...

After gaining ownership of Twitter, Musk has been on the receiving end of a ton of backlash. His unpredictable approach isn’t sitting well with users, including both celebrities and the average public.  With axing nearly half of Twitter’s workforce, charging...

The holiday season is upon us. And so is the time to revamp our marketing strategies. This year, social media is going to be the primary marketing channel for most brands. And rightfully so! Social media has made its...

Today, we’re living in the era of social media. It is the most popular pastime for everyone. From kids to adults to grandparents, everybody is obsessed with social media. Social media has taken over our lives. But there’s another...

You must be living under a rock if you haven't heard of YouTube in this day and age. YouTube is one of the world's longest-standing and largest video streaming platforms in the world. It gives creative individuals a chance...

Branded content marketing has taken the world by storm. Companies want to stand out from their competitors in these uncertain times. It’s time to think outside the box to overcome challenges related to the oversaturated marketplace. Hence, these problems...

Paid posts, partnered with, and powered by are just a few of the many phrases you encounter while scrolling through social media. Truth is, they highlight sponsored content. With things like banner blindness killing a brand's marketing strategies, it's...

Snapchat is a fun way to keep in touch with your loved ones. You could be left out of the loop if it's not working. Now, there are many causes for this issue. For people experiencing these occurrences, this...

Snapchat has been in the market for more than a decade now. It took them long enough to bring something new to the table. But the real question is whether it will be welcomed with open arms by its...

A social media policy outlines how an organization and its employees should conduct themselves via the web. All in all, it helps protect your company's online reputation. This way, employees can also get involved in sharing about the company...