#social media

Just when you thought Elon Musk was done bringing updates to Twitter, the CEO comes with another shocker. Yes, new Twitter upgrades. Towards the end of 2022, Twitter has, once again, gone through some massive changes. Users are still...

Social Media detox refers to a conscious decision to eliminate the heavy usage of social media. As we all know, social media has taken over our lives. The apps like Facebook, Instagram and Twitter surround us with a world...

Partner marketing is a mutual collaboration of two brands. The two brands work together to promote each other's products or services. Most of the time, these two businesses are similar enough to attract the same customers. Yet they are...

Out of home advertising has had a massive influence on changing the game for advertisements. Its impact on the market remains unparalleled because of its unique ideology. Out-of-home advertisements are targeted toward audiences who are always on the go...

Marketing is a practice that helps businesses draw new customers for their products and services. Companies use different tools to encourage customers to buy their products. It includes advertising, selling and delivering products to the end consumers. Now we...

Simply put, audience engagement is a conglomeration of an individual’s active and positive response. This usually occurs when a live presentation is being given. Suppose the presentation has a good color scheme and video content. It would help improve...

The terms marketing and advertising are used interchangeably. But both of these are entirely two different concerts that must not be confused with each other. They are related and have quite the similarities. But the differences are just too...

Ever since TikTok came about, all anyone’s thinking about is going viral! You can’t blame them. Everybody wants to get their name out there being spoken and shared by millions of people. Viral content marketing is one of the...

Elon Musk isn’t a personality who’s new to controversy. Even when he wasn’t Twitter’s CEO, controversy was more like his middle name. Of course, this has further increased after he bought Twitter for a whopping $44 billion. There’s no denying...

Have you ever thought about what people think of your brand? Do they like it? What would they want to change? Although these questions might seem too simple, they’re critical for marketers to improve their business. After all, one...