#social media

The Dominance Of Top Social Media Influencers

The digital market has undergone various changes in the last decade. Now, it is the top social media influencers that have gained immense popularity. They are the new face of the entrepreneurial industry. It’s not about waiting for opportunities...

Influencer Marketing Trends 2023

In the past few years, we have seen a rising popularity of influencer marketing. More brands are adopting this creative yet impactful practice of attracting sales and increasing awareness. Brands have been using this technique in their marketing campaigns...

The De-Influencing Trend: Gen-Z Is at It Again

The De-Influencing trend is proving itself to be a worthy opponent of influencer marketing. It first emerged on TikTok but has since gained widespread popularity on other social media platforms. This trend has been well received by TikTok users...

Instagram Marketing for Small Businesses

Instagram marketing has been gaining a lot of traction among small businesses lately. After all, it’s a very popular platform that is easy to use and appealing to the eye. But many businesses think they need to have a...

TikTok Ban: The Final Goodbye?

After China, the USA is to follow suit regarding the TikTok Ban. Of course, this will come as a shocker to audiences who consume content on TikTok. The app has delivered more than its own expectations. For starters, the...

Virtual Marketing: Taking Marketing to the Next Level

If you have started your business and are excited to grow it, you need to answer a few questions about growing your business. One of the important questions is how would you market your product? As we know, half...

Digital Marketing KPIs: A Guide to Success

A roadmap of what you are doing is an essential part of any business. Measuring the success of your business is the key to having the right direction. You must keep track of your business and its failures if...

The Impact Of Creator Economy

Content creators have impacted the digital market to the extent that it has its own creator economy now.  Undoubtedly, influencers and content creators have used social media to  change the landscape of doing business. Users who are actively using...

Power of Personalized Marketing

The question is: What is personalized marketing? Simply put, it is the practice of tailoring marketing messages and campaigns to the individual needs and preferences of each customer. It is a strategy that has been gaining popularity in recent...

Internal Communication Strategies: A Definitive Guide

Simply put, an internal communications strategy helps entrepreneurs define business goals. Once the objective is specified, the next step is conveying it to your employees. Convey how these activities would be controlled and planned for your staff members. A...

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