#social media

There’s been a sudden rise in popularity of AI-generated content in the last year. Research in artificial intelligence has been brewing for a while, and we’re finally seeing the results. AI has fully become mainstream now. A lot of...

Artificial Intelligence (AI) is a well renowned concept in the marketing industry today. Offering businesses innovative and effective ways to reach and stimulate their target sector of consumers. With the increasing demand for personalized customer experiences and data-driven insights....

You need marketing metrics and KPIs to measure the success of your campaigns. Marketing is a science, and you must use data to support all your efforts. Metrics can be a great help for marketers who want to review...

Social media platforms have become professional dashboards for brands. Its evolving nature brings up different features every now and then. Some of its features that have surfaced and are doing really well are stories. The content shared in these...

In today's digital age, social media has become a major platform for businesses and individuals to connect with their audiences. With the rise of Instagram, it has become increasingly important to create engaging content that not only catches the...

The world is bound to pay attention to this new trend of live-streaming commerce. Companies are considering mastering the art of showcasing their products and services via live streaming. The companies are leveraging live video streaming to get ahead...

In 2007, the first hashtag was created on Twitter. Since then, marketers have used this social media function for the promotion of their brands. It helps users find content by simply searching for the relevant keyword with the "#"...

Influencer Marketing is only set to gain more popularity in 2023 and beyond. This is why it’s important for marketers to optimize the influencer outreach process. To achieve this, marketers need to select the right software tools and employ...

The digital market has undergone various changes in the last decade. Now, it is the top social media influencers that have gained immense popularity. They are the new face of the entrepreneurial industry. It’s not about waiting for opportunities...

The De-Influencing trend is proving itself to be a worthy opponent of influencer marketing. It first emerged on TikTok but has since gained widespread popularity on other social media platforms. This trend has been well received by TikTok users...