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Simply put, marketing intelligence is a broad term that relates to data and technologies available to resources. Marketing intelligence is data or information relevant to the company when creating campaigns. Once the data is collected, it is analyzed, helping marketers make informed business...

Communication can never be surface level if it is one of the fundamentals in making a business go from good to great. No matter how small or globally recognized a business is, the communications strategy needs to be sorted before the business is...

We’ve all been a victim of target ads at some point without even realizing it. They’re very easy to spot once you actually pay attention to the type of ads you see online. Have you ever thought of or talked about how great...

If you’re running an e-commerce business, then an SEO strategy is a must. This approach is highly effective in driving traffic to your website. If you plan on holding ground in the digital marketing world, then delve deeper into the top SEO ranking...

Businesses usually put a lot of effort into making the ultimate customer experience remarkable. Ecommerce shipping sounds like a simple term, but it requires a lot of backend tasks to accomplish. A good shipping strategy is a vital part of your business. In...

Understanding consumer behavior is a constant goal if a business aims to last for a longer period. With the market getting super competitive, consumer behavior undergoes rapid daily changes. It is better to remember that companies should not perceive understanding consumer behavior and...

The world is more connected than it has ever been, and the consumers who come to you for help are looking for answers to the issues they have.  Because of this, it is your obligation as digital marketers to take into account the...

Simply put, ecommerce is the trading of goods and services via the internet. In today’s technologically savvy world, having an ecommerce store for a retailer is a need and so are ecommerce strategies. It can help improve the company’s conversion rate or even...

SEO Vs SEM - people often confuse these two terms because both terms are passengers of the same bus but with different destinations. These terms are used for online marketing. Technology innovation has introduced new tools to keep the business visible to the...

Software that helps businesses manage employee communications is an internal communication tool. These tools can make it easier for employees and managers to communicate with one another. They can also help cut down on the number of in-person meetings that are required, which...