Social media is a huge part of digital marketing now. Almost every brand has a social media account, regardless of how small or big they are. Around 4.7 billion people are using social media for one purpose or another. So why shouldn’t brands target these popular channels to market themselves?
Twitter and YouTube are some of the biggest channels worldwide. They have a monthly active user base of 396.5 million and 2.1 billion, respectively. Those are some huge numbers for marketers to play around with. One of the greatest strategies marketers use on social media is cross-posting. This means posting your content on multiple platforms to increase its visibility and reach a larger audience.
YouTube videos are easily shareable on other platforms. Posting them on Twitter is very easy. This straightforward will take you through the process. So without further ado, let’s get right into it!
Embedding a YouTube Video on Twitter
There’s a very simple way to embed any YouTube video on Twitter. YouTube provides an easy and quick way to do so. You don’t have to get into any technicalities, such as embedding code or HTML. YouTube has a simple Share button that does the trick.
Follow these steps to post a video in your tweets:
- Log in to your Twitter account on your desktop browser.
- Open the YouTube video you want to share in another tab.
- At the bottom of the video, you’ll find a Share button with a pointed arrow. Click on it.
- A pop-up will appear with various sharing options.
- Click on the Twitter icon.
- A log-in prompt will appear if you haven’t done so already.
- Twitter will automatically compose your tweet with the YouTube video.
- Add any text or hashtags you want and hit Tweet to post it.
Now wasn’t that so easy?
The Alternative Way
But wait! There’s yet another way to post YouTube videos on Twitter. And it’s as simple as the previous one. All you have to do is add the link to your video in your tweet. Twitter’s engineering works in a way that automatically pulls in the video from the link you provided and embeds it into your tweet.
Where do I find the link to my YouTube video? Hmm, simple enough. It’s right there at the top of the browser. If you don’t want to copy it from there, right-click on your video on YouTube. You’ll straight up see an option to Copy video URL. You won’t even have to Ctrl+C and Ctrl+V it now. Lastly, YouTube will also give you a shareable link to the video if you click on the Share Button.
Posting From Twitter Mobile
Are you a mobile user? Don’t worry; most of us are! Posting a YouTube video on Twitter through the mobile app is just as easy as on a desktop. Regardless of whether you’re an Apple or Android user, the method is the same. So rest assured, our thorough guide will take you through the process.
To post a YouTube video on Twitter mobile, follow these steps:
- Open the video on the YouTube app.
- Right below the video, you’ll find the Share button.
- Click on it.
- A list of sharing options will appear.
- Press on Tweet. And you’ll be redirected to the Twitter App.
- Add your caption to the tweet and hit Tweet.
The alternative method we talked about above also works for Twitter mobile. To get the URL of your video, follow the first three steps we just talked about. The first option you’ll find in the prompt will be Copy Link. Simply press on it. Now go to the Twitter app. Click on the blue Plus button to compose a new tweet. Paste the URL from your clipboard and post it.
I think you’re getting the gist of it. It’s not as difficult as it sounds, right?
Unlink Your Twitter and YouTube
Did you know that your YouTube settings include an option to automatically post your activity to your social accounts? It’s a great way for YouTube to promote its videos. But you don’t want the world to know what you’re doing in your private time? Yikes! To prevent this from happening, you’ll have to unlink your social accounts from your YouTube account.
Follow these easy steps to unlink your Twitter and YouTube accounts:
- Open Youtube on your browser.
- Click on your profile picture in the top-left corner.
- Press Settings in the drop-down menu.
- Select Connected Apps from the left-side panel.
- Scroll down to find your Twitter account.
- Click on Edit next to your Twitter account name.
- Select Disconnect Account.
And voila! You’re all done. Now YouTube won’t needlessly post anything from your activity on Twitter.
Embed Your YouTube Videos!
Posting a YouTube video on Twitter is a walk in the park with our guide. What’s the challenge if YouTube itself is giving you a way to do it? Platforms like YouTube, Twitter, Instagram and more are highly integrative with each other. After all, creators want to cross-post their content on each of their socials. It doesn’t make sense to upload content on every channel.
Did you find this guide helpful? Let us know in the comments below!