#artificial intelligence

What Is IMC In Marketing: A Digital Solution?

Communication can never be surface level if it is one of the fundamentals in making a business go from good to great. No matter how small or globally recognized a business is, the communications strategy needs to be sorted...

What is Marketing Analytics?

Understanding consumer behavior is a constant goal if a business aims to last for a longer period. With the market getting super competitive, consumer behavior undergoes rapid daily changes. It is better to remember that companies should not perceive...

AI-Generated Content: The Goods And The Bads

Undoubtedly, AI-generated content has found its way into every leading business today. There is a mighty roar of AI content, and nothing seems to stop or replace it. The mundane tasks are taken care of by using AI content...

Crash Course For AI Marketing Strategy

Artificial Intelligence is the future. It's imperative to enable organizations to improve their marketing efforts from every single perspective. Mastering AI can help automate everyday marketing tasks. This includes critical functions like scheduling and sending emails. Some employers even...

Emerging Technologies to Look Out For in 2023

Technological advancements have provided steadfast ways to communicate through instant messaging apps. It also includes social media platforms. Seniors can keep in touch with their loved ones. Whereas caregivers have new avenues to check in on aging parents or...

The Future of FinTech

The pandemic has changed a lot of things in the world, including the financial sector. So, there's no doubt that things won't return to being as they were in this post-pandemic economy. Those working in a pre-pandemic environment are aware...

Four Main Ways Technology Impacts Your Daily Life

From social media to work, technology has profoundly impacted our lives for the better. Almost every aspect of the 21st century is affected by technology. Whether it's transport, food supplies, health or security management, the advancement in technology has...

Predictive Marketing: Present and Future

Simply put, we can define predictive marketing as the use of big data. It helps brands generate forecasting models based on reliable information. Companies can make use of data science to help develop marketing strategies. This inevitably helps drive...

Top 5 SEO 2021 Trends

SEO, in its early days, was a concept that revolved around search engines. With time it has grown beyond that and has taken user experience and usability into account. Changing SEO trends has led to evolving approaches, techniques, and...

Amazon bans police use of its facial recognition technology for one year

Amazon, on Wednesday, has announced it will suspend the use of Rekognition, a fast and accurate facial recognition technology amid a growing backlash over the tech company's ties, for a year in the USA. The moratorium came after the...

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