#Influencer Marketing

Marketing dynamics have shifted tremendously in the past decade. From digital to influencer marketing, brands have encouraged the adoption of these techniques. Similarly, when we talk about social media apps, Snapchat comes to mind. Speaking of marketing, at one...

The world of mobile games is buzzing right now, and game marketing has become the need of the hour. There are over five million games on the App Store and Google Play combined. To stand out, you need a...

Influencer Marketing is only set to gain more popularity in 2023 and beyond. This is why it’s important for marketers to optimize the influencer outreach process. To achieve this, marketers need to select the right software tools and employ...

In the past few years, we have seen a rising popularity of influencer marketing. More brands are adopting this creative yet impactful practice of attracting sales and increasing awareness. Brands have been using this technique in their marketing campaigns...

The De-Influencing trend is proving itself to be a worthy opponent of influencer marketing. It first emerged on TikTok but has since gained widespread popularity on other social media platforms. This trend has been well received by TikTok users...

After China, the USA is to follow suit regarding the TikTok Ban. Of course, this will come as a shocker to audiences who consume content on TikTok. The app has delivered more than its own expectations. For starters, the...

Content creators have impacted the digital market to the extent that it has its own creator economy now.  Undoubtedly, influencers and content creators have used social media to  change the landscape of doing business. Users who are actively using...

It is safe to say that no business shall survive if it does not have a presence on the internet. The main reason businesses are successful in retaining their presence and consumer base is their reach via the internet....

There is no other bond that works wonders than the right PR tactics joining forces with social media. Obviously, every business, small or big, has to use social media as a powerful medium to make their brand gain awareness...

The key to running a successful business is to somehow let customers embark on the same journey as the business. The main aim of a business is to keep on attracting customers in different ways. You cannot stick...