#Influencer Marketing

Snapchat Marketing: Why Should a Business Market on Snapchat?

Marketing dynamics have shifted tremendously in the past decade. From digital to influencer marketing, brands have encouraged the adoption of these techniques. Similarly, when we talk about social media apps, Snapchat comes to mind. Speaking of marketing, at one...

Mobile Game Marketing: How Do You Do It?

The world of mobile games is buzzing right now, and game marketing has become the need of the hour. There are over five million games on the App Store and Google Play combined. To stand out, you need a...

Influencer Outreach: A Shot in the Dark?

Influencer Marketing is only set to gain more popularity in 2023 and beyond. This is why it’s important for marketers to optimize the influencer outreach process. To achieve this, marketers need to select the right software tools and employ...

The De-Influencing Trend: Gen-Z Is at It Again

The De-Influencing trend is proving itself to be a worthy opponent of influencer marketing. It first emerged on TikTok but has since gained widespread popularity on other social media platforms. This trend has been well received by TikTok users...

TikTok Ban: The Final Goodbye?

After China, the USA is to follow suit regarding the TikTok Ban. Of course, this will come as a shocker to audiences who consume content on TikTok. The app has delivered more than its own expectations. For starters, the...

Internet Marketing 101

It is safe to say that no business shall survive if it does not have a presence on the internet. The main reason businesses are successful in retaining their presence and consumer base is their reach via the internet....

A Guide to Dominating PR Tactics

There is no other bond that works wonders than the right PR tactics joining forces with social media. Obviously, every business, small or big, has to use social media as a powerful medium to make their brand gain awareness...

E-Marketing: The One-Stop Solution

The key to running a successful business is to somehow let customers embark on the same journey as the business. The main aim of a business is to keep on attracting customers in different ways. You cannot stick...

Branded Content: Do We Need It or Not?

Branded content marketing has taken the world by storm. Companies want to stand out from their competitors in these uncertain times. It’s time to think outside the box to overcome challenges related to the oversaturated marketplace. Hence, these problems...

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