There is no other bond that works wonders than the right PR tactics joining forces with social media. Obviously, every business, small or big, has to use social media as a powerful medium to make their brand gain awareness and reach its target audience. Ever wondered how your favorite brand or website knows the route to your heart? It is because of the PR tactics they incorporate into their practices. A company can have the most interesting products and deals to offer, but sometimes, they fall short when it comes to marketing them in a desirable way.
The answer to such issues is to sort out your PR strategies. Every business will have to resort to different PR tactics based on its clientele, its brand voice and its image. One has to be extremely careful in navigating which tactic will suit them best and will prove to be a success in the future. The greatest aspect of a PR strategy is that it builds connections for a lifetime.
The consumer base aligns itself with brands that cater to their choices. But most importantly, audiences are more aware of who’s supporting a particular brand. In this regard, PR has to actively research building strategies that are promising and will not offend the audiences in any way.
Before we discuss which brilliant PR tactics can make a business transition from good to great, let’s discuss what the term actually means.
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What are PR Tactics?
Since the world has clearly chosen the digital route, companies have followed suit. The point is to understand that every business’s success relies on how its audience perceives them. Simply put, PR tactics are the components of an organization’s strategy to fulfill its goals.
It starts with having a concrete list of aims and objectives. Then comes a step-by-step plan on how they can be achieved. This is where PR comes into play. There cannot be one way to achieve a specific goal. Since there are multiple mediums to create digital PR strategies, the tactics needed also vary.
Some businesses can solely rely on pop-up ads to gain visibility. Others branch out towards using technology as their core. But as of now, getting the word across can only be possible through joining hands with social media influencers. This form of PR is about connecting audiences with a brand within seconds.
Why are PR Tactics Crucial Now?
PR tactics are the most significant element post-Covid since companies had to retain their voice and image regardless of the world’s changes. Bear in mind, businesses had to reimagine their entire outlook because everything was going through a transition.
Traditional ways of marketing were not feasible, and the audiences were eager to witness something refreshing by the minute. Businesses that understood this during the first wave started thinking of ways to establish a brand-new connection through social media. Also, tactics did not only mean launching new practices. Newer ways to engage with the audience were the need of the hour. The point was to distance from traditional PR and move towards digital PR. This means small and large businesses had to put more effort into improving their SEO strategy. Moreover, it was crucial to include content marketing and getting influencers on board.
Some brilliant PR tactics that have withstood the test of time are:
Influencer Marketing
The new age of audiences mostly makes a purchase based on how many influencers support the specific product. But brands need to ensure that the influencers they take on board cater to their voice and what they stand for. Moreover, audiences can see through collaborations that are only based on standard promotions.
They can see which influencer is actually invested in promoting a product or who’s just doing it for the money. This is why brands need to partner with influencers that can create narratives. The idea is to collaborate with influencers with a concrete following so that the promotion can reach their audience.
Consequently, their audience will feel that their favorite influencer genuinely supports the brand and will be keen to make a purchase. This is a win-win situation as the influencer gets more business, and the brand creates a stir within the audience and welcomes more sales.
Video Marketing
Everything gets better when there is a visual element added to it. This is why video marketing has witnessed a newfound place in the digital world. It is safe to say that short-form videos, Instagram reels, and promotional content done via videos are the new PR tactics every company wishes to carry out. Audiences are extremely busy and overwhelmed at this point now.
With a gazillion errands to run, it gets tougher for them to pause and read a wordy post or article. To catch their attention and lead them to merely click on a website or make up their mind to get their hands on a certain product is only possible if they find it visually pairing. An excellent PR tactic to take video marketing up a notch is getting top-tier celebrities to market them.
This will show audiences that the brand and the items they offer are something that they need to get their hands on. Also, video marketing transcends all boundaries and can lead to global viewership. What is better than having an audience on a global scale? Views and likes are the new way of knowing whether a brand has made it. The best part of using video marketing as a PR tactic is that it makes it possible to get the desired leads and gain insight into what audiences prefer.
Billboard Advertising
As traditional as it sounds, using billboards as a medium to advertise will never go out of fashion. But like any other medium, billboards can also be used to think of a PR tactic that is brand new and out of the box. If billboard advertising pairs with guerilla marketing, chances are that your brand will create a conversation that is long overdue.
Guerilla marketing is the key to getting viral. And every brand is looking to achieve just that. The point is to offer something so unusual that audiences cannot help but see what your brand is about. It could be an odd tagline or a catastrophic way of making an advertisement.
If you are lucky enough to check off all these boxes, you will be tugging the right chords of consumers’ hearts. Of course, it is a leap of faith that brands will take if they choose this PR tactic. But sometimes, it is so important to take the plunge and experiment. All you have to do is strategically choose a billboard location.
Look for spots and routes that audiences mostly take. Also, pay attention to peak hours when it comes to the public. Usually, office hours are what companies keep in mind when going for billboard advertisements. Mornings and evenings are crucial in viewership so that is the best time to let your advertisement make some noise.
Interviews For All Platforms
Once in a while, things need to be dealt with by business owners. Such situations erupt when businesses witness a lack of engagement, a decrease in sales or general silence from their consumer base. That is when business owners need to take the forefront to remind audiences why their brand ever came into existence. Needless to say, this is also a PR tactic.
Often, audiences are eager to know about the person who thought of and created a specific brand or product. Listening to their journey not only builds more curiosity but can also develop pathways for a loyal customer base. In entirety, this is every brand’s lifelong wish. To have their audience fully trust their vision so that they keep on introducing better quality products for them.
An interview by business owners can go a long way. Just a reminder, it is better if it is super personal and gives inside information on their journey and how they curated their business. It is not surprising that audiences willfully connect with content that does not look pretentious.
At times, bringing the face of the company to express why they need the audience to remain on their journey is extremely important in building brand image. In this way, audiences truly feel that the owners are active members of the community who acknowledge their presence. A pro PR tip is to make these interviews accessible on all platforms so that viewership is not a hassle.
Will PR Tactics Survive?
The question has a simple answer. And that is a big yes. PR tactics will always stay in the business world since all strategies depend on them. Using the correct PR tactics will continue to build the foundation upon which businesses can unlock a bright future. The tactics might evolve, but their survival is permanent.
Featured Image: TOP Agency
