Business

The debate on OKRs Vs KPIs is a never ending one. OKRs and KPIs are essentially goal-setting frameworks. However, it is important to note that both terms serve different functions. These frameworks are distinct from one another in terms of the criteria for...

Every company, regardless of its structure, fears facing strategic risk at some point. No company can expect to become successful if they do not create strategies that help them mitigate strategic risk. It is important to design a separate set of strategies that...

Growth hacking strategies are crucial in an age where startups are opening by the minute. The marketplace culture has altered significantly. Business owners and employees are looking for ways to boost business growth miraculously. That means they are looking for ways to provide...

Sometimes consumers have their own customization needs for a particular product. Companies often take mass customization as a middle ground. Businesses with mass customization facilities cater to consumers' custom needs. It allows consumers to alter a specific product and service at their discretion. Table...

It’s a no-brainer that a company’s vision rests on its will to implement organizational culture change. Changes are inevitable, and a successful business must adapt to them. Working conditions have altered, and so have how employees work. A company’s culture is what sets...

External recruiting has been a tradition for a long time. Companies used to hire employees for every new role they offered. With the concept of internal mobility, the game has shifted. In a fast-paced world, it is profitable to leverage your key employees...

Small businesses and start-ups have created their niche in the last couple of years. Small businesses are a trend on their own, but it takes more effort to create a presence, to begin with. It is only much later that they are recognized...

If there’s one recruitment trend you need to look out for in 2023, it’s quiet hiring. If you’re an over-performing employee, it’s likely that your employer has bigger plans for you. There is no standard procedure for quiet hiring. While some employers may compensate...

Augmented reality (AR) technology is transforming the retail industry. By offering an immersive shopping experience for customers. It is a technology that overlays digital information on the physical world. By opening up doors to virtual experience to the customers in the real world....

Local SEO is a game-changing strategy for small businesses in driving web and foot traffic. There are a number of ways for small businesses to improve local SEO. From conducting local keyword research to building a mobile-friendly site, these factors can significantly help...