Insight

Best Ecommerce Platforms for Small Business: A Roundup

Contrary to popular belief, investing capital into a building and focusing on tactics to increase your foot traffic can take place on a much smaller budget. Enter ecommerce platforms. You can use them to build an online store, which acts as a virtual...

What is Marketing Analytics?

Understanding consumer behavior is a constant goal if a business aims to last for a longer period. With the market getting super competitive, consumer behavior undergoes rapid daily changes. It is better to remember that companies should not perceive understanding consumer behavior and...

Short Form Content: The Ultimate Winner?

The world is more connected than it has ever been, and the consumers who come to you for help are looking for answers to the issues they have.  Because of this, it is your obligation as digital marketers to take into account the...

Ecommerce Strategies: An Overview

Simply put, ecommerce is the trading of goods and services via the internet. In today’s technologically savvy world, having an ecommerce store for a retailer is a need and so are ecommerce strategies. It can help improve the company’s conversion rate or even...

SEO vs SEM: Are They Different?

SEO Vs SEM - people often confuse these two terms because both terms are passengers of the same bus but with different destinations. These terms are used for online marketing. Technology innovation has introduced new tools to keep the business visible to the...

Internal Communication Tools

Software that helps businesses manage employee communications is an internal communication tool. These tools can make it easier for employees and managers to communicate with one another. They can also help cut down on the number of in-person meetings that are required, which...

Best of YouTube Affiliate Marketing

It should come as a no surprise that more than 90% of adults in the United States watch YouTube at least once a month. Keep in mind that YouTube also has 2 billion users worldwide. The more interesting part is that they watch...

Internet Marketing 101

It is safe to say that no business shall survive if it does not have a presence on the internet. The main reason businesses are successful in retaining their presence and consumer base is their reach via the internet. It goes without saying...

How to Scale a Business:  A Comprehensive Guide

How to scale a business? This question often pops up in the mind of entrepreneurs who are looking for growth.  Scaling a business can be a challenging but rewarding process. It involves growing the company in a sustainable and efficient way. While you still...

What is B2B Demand Generation?

B2B means business to business. Therefore, when you talk about B2B demand generation, you are referring to demand generation between various organizations. It's time to learn more about demand generation now that you understand the term.  Marketing teams use demand generation, a strategy that...

Latest News

Content creators have impacted the digital market to the extent that it has its own creator economy now.  Undoubtedly, influencers and content creators have used social media to  change the...