Gone are those days when Snapchat was for interacting with friends only. It now lets other individuals who arfe not in your contacts to see your content. If you are planning to jump into the influencer scene, there is no better place to start than Snapchat. It’s a great way to build a fanbase and start influencing people around in your social space.
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What’s the deal?
Snapchat’s new settings let Snapchatters find your profile. This happens either through the search bar or a ‘Spotlight’ feature. It allows your content to be visible to everyone on Snapchat. When you have a public profile, fellow Snapchatters can simply subscribe.
They would no longer have to wait for their request to be accepted by influencers. The public profile can be created separately from your private account. This means you can still share jokes or pictures on your story that you don’t want your subscribers to view.
Can You Really Create a Snapchat Public Profile?
Once upon a time, to create a public profile on Snapchat, you would have to be a verified user. But now, this is no longer the case. Anyone can create a Snapchat public profile. However, it does come with a set of rules and regulations.
Here’s what you need to know when creating a public profile:
- You must be 18 years of age or older.
- Your Snapchat account shouldn’t be brand new and should be active for a minimum of 24 hours.
- You shouldn’t be a lone wolf, meaning you must have a friend who has accepted your request.
- Your content should align with Snapchat’s Community Guidelines.
Public Profile for iOS
Creating a public profile on Snapchat is as easy as ABC. For iOS all you need to do is follow the steps mentioned below:
- Launch Snapchat.
- Tap on your account icon (at the top left corner).
- Then in the public profile section, tap on create a profile.
- Tap on Continue and then Get Started.
- Finally, tap on Create and enjoy your public profile.
Public Profile for Android
You can create a public profile on Android by following the below-mentioned steps:
- Tap on your profile
- Then tap on three dots next ‘Add to Spotlight’ section
- Tap on Create Public Profile
- Then tap on ‘Get Started.’
- Voila! your profile is created.
Creating Public Profiles for Small Businesses
Recently, businesses were given the liberty to create a public profile. Brands can easily connect with Snapchatters. This can help increase brand awareness. It is made possible when a business shares unique content with its subscribers. Through a public profile, ventures can create landing pages. It allows users to view saved stories and publish on Snapchat Lenses.
Here are the steps you need to follow:
- Login to your Snapchat through Ads Manager
- Select ‘Public Profile’
- Then connect it with your business account
- Create a username and add relevant profile information.
- Your public profile is now created.
- Start uploading content for your target audience.
Snapchat Public Profile – Best Practices
The burning question in your mind would be ‘What should I do next?’. You can handle your public profile like any other social media. It would be best to remain consistent. Your stories shouldn’t seem bland and monotonous. Ads should have some level of personalization. This allows audience members to relate to your content. It inevitably helps improve your conversion rate.
Snapchat allows you to include Snap fonts, stickers and even AR Lenses. Once you have determined the ins and outs of your content, make sure to have a regular posting schedule.
You should create posts ahead of time. Ideally, upload 3 plus snaps every time you are active on the platform. Lastly, make a killer thumbnail to boost engagement rates. It grabs the user’s attention and helps in skyrocketing your subscriber count.
Can I delete my public profile?
Yes, you can delete your public profile whenever you want. All you need to do is simply go to the settings menu and tap on delete. Now your public profile doesn’t exist.
What’s Next for Snapchat Public Profile?
Snapchat has been around for almost a decade. Primarily, it was meant to send live pictures and videos to your friends. But since then, its horizon has expanded. Public profiles on the platform make your voice heard to the entire world. This provides the perfect opportunity for individuals to showcase their talents. So grab your phone and start recording videos, as your subscribers can’t wait any longer. Currently, Snapchat is working on a parental control feature. It would restrict younger audiences from viewing sensitive content.