Want to advertise your business on Google?
The age of digital marketing is upon us. You don’t have to spend all of your marketing budgets on flyers, print ads or that flailing-arm guy. The internet is where you need to be. One of the first places you need to advertise is Google. The search engine is a monster when it comes to having a large user base. Almost half the planet’s population is using it. So why shouldn’t you use it to your advantage?
But how do you advertise on Google? Google offers a number of ways to advertise your business (big or small) to its user base. There are three major ways to do so, and we’ll get right into it.
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Get Your Listing on Google My Business
This might just be the easiest way we have to offer. Google My Business is a free service offered by the search engine for local businesses. By creating an account, businesses can join Google’s registry of local businesses. They can then create a customized listing for their business that will show up on search engine result pages.
When a user searches for a specific service around them, Google will go through this registry to find the most relevant business and display their listings. For example, if a user searches for ‘Hair Salons Near Me,’ every local salon listing that has a Google My Business account will show up. This is free exposure that doesn’t require much from the business. A simple account and relevant information are all you need.
So if you already don’t have an account, head on over to Google My Business’s sign-up page to make one. Add all the information about your business, like your name, local address, phone number, and services. And you’re done creating a listing. But your work isn’t done here. Consumers will see your competitor’s listing on SERPs as well. So how do you convince them to buy from you?
You need to optimize your listing to appeal to consumers. This means always having accurate information on it. This makes your business easier to find or contact. Add high-quality pictures to showcase your store and products. Add customer reviews and testimonials to your listing. This will make your business look credible and trustworthy. Here are a few other tips to optimize your Google My Business listing:
- Add your hours of operation.
- Keep your information up-to-date.
- Write an engaging description of your business.
- Add structured data markup to your HTML.
- Upload short-form videos.
Invest in SEO
Search Engine Optimization is a process where you optimize your website to show up higher in search results for keywords that are relevant to your business. SEO is a crucial strategy in digital marketing, and businesses invest thousands of dollars and hours in it. It’s essential to rank higher on SERPs. Because the higher you rank, the more visible your website is to consumers. Ideally, you would want your website to appear in the top five positions on the first page of search results. But that is easier said than done.
SEO is a comprehensive strategy and includes multiple tactics that are pretty complicated. But they are all critical in achieving a better ranking on SERPs and gaining organic traffic. The first tactic is technical SEO. This includes optimizing the technical framework of your website for Google SERPs. You need to ensure that your website is mobile-friendly. Since most consumers use their smartphones for quick and easy access to the internet, it’s critical that your website be optimized for them. You must also reduce page loading time for your website. The faster your webpage loads, the more convenient it is for visitors. Creating an XML sitemap will help search engines understand your website better. All of these factors and more are part of Google’s algorithm for ranking websites.
A big part of SEO is keyword research. Users enter these search terms into Google to find what they need. You need to target keywords that are relevant to your business. The better keywords you target, the more people will see your website on SERPs. Create informative and engaging content with these keywords, so Google can rank you higher. You must stay consistent with your content. Needless to say, the better your SEO, the higher your rank and the more organic traffic you will get.
Advertise With Google Ads
You’ve probably noticed some links on search result pages with ‘Ad’ written behind the title. Paid ads always get priority on SERPs and have their own section at the top. This is a clear indicator that ads are a surefire way to get a spot on the first page of Google. Obviously, you have to pay and compete with a ton of other ads to get the top spot.
Before investing in Google Ads, it is vital to understand how the system works. After all, so many brands are paying for their ads. So, whose ad gets the spotlight? Google Ads operates on an auction system. The highest bidder doesn’t always get the top spot. Google takes a number of factors like relevance and quality into measure when deciding. So paying more money isn’t enough. This levels the playing field between big and small businesses with varying levels of budgets.
The auction starts whenever a consumer enters a search term into Google’s search bar. All relevant ads then enter the auction. An algorithm generates a Quality Score for each ad. This score is based on the ads’ relevance to the keyword, the user experience of your landing page and the expected CTR. The Quality Score is then multiplied by the maximum bid of your ad to calculate the Ad Rank. The advertisement with the highest Ad Rank wins the auction and a place on Google SERPs’ first page.
Getting your ad placed on SERPs is a highly effective way to advertise on Google. This is because every consumer searching for a keyword has a high probability of buying. So if your ad gets seen, there’s a good chance that conversions will happen.
Advertise on Google: Best Practices
When creating an advertising campaign for Google, you must take care of many things. We’ve compiled ten of the best practices to advertise your business on Google. Have a look!
- Clearly define your goals and objectives for the campaign.
- Set specific standards for KPIs and metrics.
- Define your niche target audience before creating ads.
- Target long-tail keywords.
- Optimize and A/B test your landing page.
- Don’t target too many keywords.
- Add irrelevant search terms to your negative keywords.
- Analyze your metrics regularly.
- Use Smart Bidding to automate your campaign.
- Set up conversion tracking.
Ready to Advertise Your Business on Google?
Google is one of the most profitable places to advertise your business. With more than four billion active users, it’s a gold mine for advertisers. Small businesses can promote their products and services on Google in a number of ways. The first step is to set up their account on Google My Business. Then optimize their website for Google’s algorithm. Lastly, invest in a Google Ads strategy.
Are you advertising your business on Google? How’s it been? Let us know in the comments below!
Featured Image: KZK Services