#digital marketing

In 2007, the first hashtag was created on Twitter. Since then, marketers have used this social media function for the promotion of their brands. It helps users find content by simply searching for the relevant keyword with the "#"...

Snapchat for business marketing will be one of the best decisions you’ll make for your business. Most people in the corporate sector view Snapchat as a user-to-user platform. But this social media platform has as much marketing potential as...

For any business to maintain long-term success, it is essential to have a modern Marketing Communications system in place. This is because digital marketing is ever-evolving and if any business wants to stand a chance against the fierce competition,...

A company is seldom successful if it doesn’t blend brand image marketing and customer satisfaction. Yes, both are two completely different entities. But in today’s marketing world, customer satisfaction is a direct consequence of brand image marketing. Therefore, both...

The importance of the retail industry to a country’s economy can’t be understated. It helps ensure that the country is doing well in terms of production and consumption. In times of economic recession, the retail sector is one of...

Customers will always remain the core and spine of the market. And that is why customer acquisition strategies need to be well thought out. It doesn’t matter how small or large a business is, what makes it successful is...

Instagram marketing has been gaining a lot of traction among small businesses lately. After all, it’s a very popular platform that is easy to use and appealing to the eye. But many businesses think they need to have a...

If you’re just setting foot into the business world, here’s how you can make a show-stopping entry. The vision behind your brand needs to be front and center in your branding efforts. Your brand logo, tagline and theme should...

Keywords are a treasure trove in content marketing. From figuring out how to get your target audience to find out about you to ranking on search engines - keywords do wonders for you. However, one type of keyword often...

A comprehensive SEM analysis thoroughly examines various aspects of a website and its online marketing efforts. Helping to determine how well it is performing in search results. This includes an analysis of keywords, ad copy, landing pages, website structure,...