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Ephemeral Content: A Fun Way To Boost Conversions 

Social media platforms have become professional dashboards for brands. Its evolving nature brings up different features every now and then. Some of its features that have surfaced and are doing really well are stories. The content shared in these...

Instagram Story Games: Level Up Engagement

In today's digital age, social media has become a major platform for businesses and individuals to connect with their audiences. With the rise of Instagram, it has become increasingly important to create engaging content that not only catches the...

Live Streaming Commerce: A New World?

The world is bound to pay attention to this new trend of live-streaming commerce. Companies are considering mastering the art of showcasing their products and services via live streaming. The companies are leveraging live video streaming to get ahead...

The Dominance Of Top Social Media Influencers

The digital market has undergone various changes in the last decade. Now, it is the top social media influencers that have gained immense popularity. They are the new face of the entrepreneurial industry. It’s not about waiting for opportunities...

Influencer Marketing Trends 2023

In the past few years, we have seen a rising popularity of influencer marketing. More brands are adopting this creative yet impactful practice of attracting sales and increasing awareness. Brands have been using this technique in their marketing campaigns...

The Impact Of Creator Economy

Content creators have impacted the digital market to the extent that it has its own creator economy now.  Undoubtedly, influencers and content creators have used social media to  change the landscape of doing business. Users who are actively using...

Top Ten Facebook Metrics Every marketer Needs To Track

2023 is coming up, and it’s time to revamp our social media marketing strategies. But before you do, take a step back and assess how you’ve performed this year. Did your campaigns go off as you expected? Was there...

What is Viral Content Marketing? The Easy Guide

Ever since TikTok came about, all anyone’s thinking about is going viral! You can’t blame them. Everybody wants to get their name out there being spoken and shared by millions of people. Viral content marketing is one of the...

The Growing Popularity of Short-Form Videos

With the rise of Tiktok, Instagram Reels and Youtube Shorts, brands have the opportunity to tell short stories. This technique can help convert watchers into consumers. Videos are a great way to provide entertainment and information. Our attention span...

YouTube Shorts – A Glorified Version of TikTok?

You must be living under a rock if you haven't heard of YouTube in this day and age. YouTube is one of the world's longest-standing and largest video streaming platforms in the world. It gives creative individuals a chance...

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