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With the rise of Tiktok, Instagram Reels and Youtube Shorts, brands have the opportunity to tell short stories. This technique can help convert watchers into consumers. Videos are a great way to provide entertainment and information. Our attention span is quickly shrinking. Today,...

After gaining ownership of Twitter, Musk has been on the receiving end of a ton of backlash. His unpredictable approach isn’t sitting well with users, including both celebrities and the average public.  With axing nearly half of Twitter’s workforce, charging verified users, and suggesting...

The holiday season is upon us. And so is the time to revamp our marketing strategies. This year, social media is going to be the primary marketing channel for most brands. And rightfully so! Social media has made its mark in the marketing...

User engagement was always relevant, but during and after COVID-19, it gained the momentum it deserved. It is evident that customers engaged on platforms before the pandemic changed everybody's life. But it was like every business had to reinvent its strategy for engaging...

The idea behind native advertising is to make ads that blend in so well with the content of the page, are incorporated into the design, and follow the behavior of the platform so that the viewer feels like the ad belongs there. Native ads...

Having trouble making decisions to overcome situations in times of high uncertainty? No worries. Consumer insights can help overcome these issues. You don’t need to rely on your gut instinct any longer. The goal is to understand and interpret information to the fullest....

Nowadays, digital marketing strategy plays a vital role in the gaming industry, and companies spend millions marketing their games. At times it's even more than developing them! By the end of 2018, the gaming industry (mobile, console, & PC) spent around $4.91 billion...

Everyone wants to save money, and what is a better way to achieve this than Black Friday? Consumers wait for this holiday anxiously. It allows them to save money on their favorite products. It includes anything from a blanket to the latest electronic...

Finding an ecommerce tool is no longer difficult, but the right one might be. First, you need to understand your business needs and then find a software solution. This may be difficult for someone with little to no experience. But after going through...

Google Ads aren’t cheap. But if you’re generating traffic and conversions, they’re definitely worth all the money you’re putting in. As such, it’s important you measure how much traffic and conversions your ads are driving. This guide is going to help you set...