Marketing

In 2007, the first hashtag was created on Twitter. Since then, marketers have used this social media function for the promotion of their brands. It helps users find content by simply searching for the relevant keyword with the "#" symbol. The use of...

Influencer Marketing is only set to gain more popularity in 2023 and beyond. This is why it’s important for marketers to optimize the influencer outreach process. To achieve this, marketers need to select the right software tools and employ the right strategies.  Instead of...

Snapchat for business marketing will be one of the best decisions you’ll make for your business. Most people in the corporate sector view Snapchat as a user-to-user platform. But this social media platform has as much marketing potential as Instagram or Facebook. It’s...

Sales promotions are incentives companies offer to encourage customers to buy products or services. This marketing strategy is used by businesses to appeal to their target market and convince them to purchase their items. It has proven to be the most effective way...

Email marketing is a critical part of any successful marketing strategy and it should be given utmost importance. There are many best email marketing tools that have a wide range of features and capabilities. Here in this article, we will list down the...

Simply put, Google Shopping Feed Optimization introduces product feeds. It enables you to improve the data quality fed into Google Merchant Center. This enables the platform to better index, categorize, and distribute your Product Listing Ads (PLAs). Table of contentsGoogle Shopping Feed Optimization: Importance Strategies...

For any business to maintain long-term success, it is essential to have a modern Marketing Communications system in place. This is because digital marketing is ever-evolving and if any business wants to stand a chance against the fierce competition, it is through MarCom. There...

A company is seldom successful if it doesn’t blend brand image marketing and customer satisfaction. Yes, both are two completely different entities. But in today’s marketing world, customer satisfaction is a direct consequence of brand image marketing. Therefore, both should be considered equally...

If you’re new to Google Ads, you might have heard the term Quality Score thrown around a lot. It seems important, but you can’t figure out what it is or why it matters. Well, we’re here to tell you that the Quality Score...

Real estate is a broad industry that is heavily reliant on marketing. Simply put, it’s the procedure for buyers to locate properties that align with their financial and emotional goals. Hence, marketing in this industry becomes an important topic to discuss. Table of contentsReal...