Marketing

A compelling story drives audiences to your business and draws positive attention. That's the attention a business requires for a smooth revenue stream. To get this attention, a company seeks different ways to deliver its message. Ad campaigns are created to promote the...

Offering additional, complementary goods or services to increase a customer's lifetime value (LTV) or average order value (AOV) is known as cross-selling. Simply put, the goal is to encourage customers to spend more by suggesting additional products. These recommendations are in addition to...

Ask any retail expert, and they will tell you how effective retail customer loyalty programs have been. It glues customers to the brand because they feel cared for and valued. Loyalty programs are not new, but how a brand utilizes them makes a...

You might have attended lots of branded or non-branded events in your life. From trade shows to seminars and launch events, these events aim to engage the audience. These events are different, but the idea behind all these is to create awareness and...

The consumer’s purchase journey doesn’t end once they have bought from your store but begins at that point. Businesses can employ varying strategies, such as upselling and cross-selling, to help build a robust customer base. We aim to explore upselling vs. cross-selling strategies...

Undoubtedly, the marketplace has offered various ways to shop online, including livestream shopping. The idea to offer more options is a byproduct of COVID 19. Sales were affected, and businesses were declining. Hence, companies extended new ways to please their customers and to...

Marketing dynamics have shifted tremendously in the past decade. From digital to influencer marketing, brands have encouraged the adoption of these techniques. Similarly, when we talk about social media apps, Snapchat comes to mind. Speaking of marketing, at one time Snapchat was considered...

In today's digital age, social media has become a major platform for businesses and individuals to connect with their audiences. With the rise of Instagram, it has become increasingly important to create engaging content that not only catches the attention of your followers...

The world is bound to pay attention to this new trend of live-streaming commerce. Companies are considering mastering the art of showcasing their products and services via live streaming. The companies are leveraging live video streaming to get ahead of the competition, as...

Every business requires a conversion funnel to maximize sales and drive customer engagement. This process of taking customers through the buying journey is essential for any business. It helps identify opportunities to convert prospects into potential customers. If you want to refine your...