Insight
MarTech Industry: An Overview
Harris S -
The Martech industry is an up-and-coming sector that has made a significant impact in the business world. Marketing is a business process that is hugely dependent on technology. Its various tasks and workflows all work smoothly when there is sufficient technology to support...
Insight
Content Marketing Management: A Complete Guide
There can be no doubt about it: In the digital age, content marketing is essential to a brand's marketing and advertising strategy. Due to the declining popularity of old-school media, traditional forms of advertising are no longer as effective as they once were....
Insight
Marketing Metrics: An In-Depth Guide
Harris S -
You need marketing metrics and KPIs to measure the success of your campaigns. Marketing is a science, and you must use data to support all your efforts. Metrics can be a great help for marketers who want to review what they’re doing and...
Facebook
Ephemeral Content: A Fun Way To Boost ConversionsÂ
Social media platforms have become professional dashboards for brands. Its evolving nature brings up different features every now and then. Some of its features that have surfaced and are doing really well are stories. The content shared in these stories is classified as...
Insight
IoT in Marketing: The Role and Future of IoT in MarketingÂ
The Internet of Things (IoT) has been considered the most important technology of the 21st century. The use of smart devices is becoming vital for seamless communication as well as improving marketing strategies. Many businesses are using IoT to increase business value and...
Insight
Collaborative Marketing Strategies 101
The marketplace is now thriving on collective success. Hence, collaborative marketing strategies have taken the forefront. Of course, brands can still have their own independent marketing methods. But the popularity and recognition are different when campaigns are a byproduct of collaboration. It genuinely means...
Insight
How Celebrity Endorsement Aids Your Marketing Efforts
Since ancient times, people have used endorsements in marketing their products. Roman gladiators used to promote vineyards and oils. Soon, manufacturers realized the importance of endorsements from influential people by creating celebrity careers for them. After that, things have not changed much when...
Insight
Best Product Marketing Ideas 2023
Product formation takes a lot of time, and to make it successful, businesses use different marketing approaches. Over one million products launch every year. Every product needs unique marketing tactics. Social media has changed the marketing dynamics. To make the product stand out...
Insight
Podcast Marketing Can Give You a Competitive Edge!
There are approximately 464.7 million podcast listeners worldwide. This staggering statistic should force you to consider marketing via podcast platforms. If you’re a podcast listener, ask yourself, when was the last time you were influenced to make a purchase based on a host’s...
Insight
Video Content Creation: Best Practices
Video content creators have infiltrated the digital space in 2023. As short-form video content rises to fame on social media platforms. This is why brand marketers are banking on this strategy. As video content creation gets more innovative, here’s how brands can stand...
Latest News
The automotive industry is experiencing unprecedented upheaval as car prices soar to unprecedented heights. The pandemic's ripple effects, from supply chain disruptions to shifting consumer demands, have reshaped the market...