Marketing

Customers will always remain the core and spine of the market. And that is why customer acquisition strategies need to be well thought out. It doesn’t matter how small or large a business is, what makes it successful is their strategy to acquire...

Instagram marketing has been gaining a lot of traction among small businesses lately. After all, it’s a very popular platform that is easy to use and appealing to the eye. But many businesses think they need to have a picture-perfect product if they...

Digital transformation is not an unfamiliar term in business. We know that many sectors are undergoing a digital transformation as a need of the hour. Besides the technology and energy sector, the digital transformation in eCommerce sped up after the pandemic. Companies are...

If you’re just setting foot into the business world, here’s how you can make a show-stopping entry. The vision behind your brand needs to be front and center in your branding efforts. Your brand logo, tagline and theme should resonate with the vision....

Simply put, Artificial Intelligence in E-Commerce is a lethal combination. Basically, powering Ecommerce platforms with AI tools has completely changed the business landscape for online stores. Practices before AI entered the business world seem like a distant concept. Companies heavily relied on human...

Every ecommerce store needs a payment solution to accept money from their customers. Ultimately, getting paid for your products is the entire business model your store relies on. Without a payment solution, how will you collect money from your customers? You can’t ask...

Keywords are a treasure trove in content marketing. From figuring out how to get your target audience to find out about you to ranking on search engines - keywords do wonders for you. However, one type of keyword often gets overlooked in this...

Mastering an SEO campaign isn’t as easy as it sounds. Search engine optimization is a very broad category under digital marketing and thus deserves its own unique campaign. There are many components that go into building the right kind of campaign. But most...

Customer service tools are essential components of every business tech stack. It helps in increasing demands in customer service and support. The tools help to customize client experiences and raise overall customer satisfaction rates. This customer service software helps to increase productivity and...