Marketing

There is no business today that stands the tiniest of a chance in the market without effective SEO strategies. An established company is well aware of the importance of data driven SEO because it is responsible for bringing lucrative results. Almost every single...

If you have started your business and are excited to grow it, you need to answer a few questions about growing your business. One of the important questions is how would you market your product? As we know, half of the global population...

A roadmap of what you are doing is an essential part of any business. Measuring the success of your business is the key to having the right direction. You must keep track of your business and its failures if you want to do...

What exactly is meant by marketing tools? We refer to them as software tools that assist marketers in promoting their products/services. There are different types of tools for different purposes, such as running advertisements, providing customer service and assisting email marketing, to name...

The question is: What is personalized marketing? Simply put, it is the practice of tailoring marketing messages and campaigns to the individual needs and preferences of each customer. It is a strategy that has been gaining popularity in recent years as technology advances...

Building brand awareness through social media is the easiest way to get your brand name out there. And why shouldn’t they? Modern technology has put a great tool at their disposal. Social media is all the rage now. From social selling to influencer...

Most people think on-page SEO is the only thing they need to do to optimize their websites for search engines. And frankly, it’s understandable. If you want your website to place better in SERPs, that’s where you make changes. But that’s only half...

Social media is fuel to marketing for almost every business. Marketers use social channels to promote their products and services. To keep the brand alive and rolling, marketers have to drum up new fresh social media content ideas. Your followers are always hungry...

In today’s technologically advanced world, individuals want to interact with social media posts. This measure helps establish an indirect form of communication with the brand. And also allows the audience members to relay their thoughts to the respective brand. Creating engagement interactive posts...

Brand experience (BX) is an incredible marketing approach. Most brands make use of this powerful strategy through sensory-branding techniques. In the age of digital media, BX is becoming more and more important. In simple terms, BX is defined as the behavioral response to...