#digital marketing

Simply put, marketing intelligence is a broad term that relates to data and technologies available to resources. Marketing intelligence is data or information relevant to the company when creating campaigns. Once the data is collected, it is analyzed, helping...

Communication can never be surface level if it is one of the fundamentals in making a business go from good to great. No matter how small or globally recognized a business is, the communications strategy needs to be sorted...

We’ve all been a victim of target ads at some point without even realizing it. They’re very easy to spot once you actually pay attention to the type of ads you see online. Have you ever thought of or...

Understanding consumer behavior is a constant goal if a business aims to last for a longer period. With the market getting super competitive, consumer behavior undergoes rapid daily changes. It is better to remember that companies should not perceive...

It is safe to say that no business shall survive if it does not have a presence on the internet. The main reason businesses are successful in retaining their presence and consumer base is their reach via the internet....

There is no other bond that works wonders than the right PR tactics joining forces with social media. Obviously, every business, small or big, has to use social media as a powerful medium to make their brand gain awareness...

Artificial Intelligence is the future. It's imperative to enable organizations to improve their marketing efforts from every single perspective. Mastering AI can help automate everyday marketing tasks. This includes critical functions like scheduling and sending emails. Some employers even...

Ecommerce is one of the fastest growing industries in the world right now. Who wouldn’t want to order stuff online and get things delivered to their doorstep without getting off the couch? The pandemic and the ensuing lockdown also...

Simply put, through marketing campaigns, businesses can promote products through different channels. This includes different types of media platforms. Such as television, radio, print and through digital means. Imagine marketing campaigns as being an open world. Where you have...

Out of home advertising has had a massive influence on changing the game for advertisements. Its impact on the market remains unparalleled because of its unique ideology. Out-of-home advertisements are targeted toward audiences who are always on the go...