#marketing

The world is bound to pay attention to this new trend of live-streaming commerce. Companies are considering mastering the art of showcasing their products and services via live streaming. The companies are leveraging live video streaming to get ahead...

Every business requires a conversion funnel to maximize sales and drive customer engagement. This process of taking customers through the buying journey is essential for any business. It helps identify opportunities to convert prospects into potential customers. If you...

In 2007, the first hashtag was created on Twitter. Since then, marketers have used this social media function for the promotion of their brands. It helps users find content by simply searching for the relevant keyword with the "#"...

Influencer Marketing is only set to gain more popularity in 2023 and beyond. This is why it’s important for marketers to optimize the influencer outreach process. To achieve this, marketers need to select the right software tools and employ...

Snapchat for business marketing will be one of the best decisions you’ll make for your business. Most people in the corporate sector view Snapchat as a user-to-user platform. But this social media platform has as much marketing potential as...

Email marketing is a critical part of any successful marketing strategy and it should be given utmost importance. There are many best email marketing tools that have a wide range of features and capabilities. Here in this article, we...

For any business to maintain long-term success, it is essential to have a modern Marketing Communications system in place. This is because digital marketing is ever-evolving and if any business wants to stand a chance against the fierce competition,...

A company is seldom successful if it doesn’t blend brand image marketing and customer satisfaction. Yes, both are two completely different entities. But in today’s marketing world, customer satisfaction is a direct consequence of brand image marketing. Therefore, both...

If you’re new to Google Ads, you might have heard the term Quality Score thrown around a lot. It seems important, but you can’t figure out what it is or why it matters. Well, we’re here to tell you...

The De-Influencing trend is proving itself to be a worthy opponent of influencer marketing. It first emerged on TikTok but has since gained widespread popularity on other social media platforms. This trend has been well received by TikTok users...