#marketing
Insight
Nonprofit Marketing: A Heroic Endeavour?
To run a nonprofit, donations and volunteers are required. The only way to achieve that is by employing the right nonprofit marketing strategies. This enables NGOs to collect resources and raise awareness on social issues. There are many creative ways...
Insight
Retail Industry Trends: What’s New?
The importance of the retail industry to a country’s economy can’t be understated. It helps ensure that the country is doing well in terms of production and consumption. In times of economic recession, the retail sector is one of...
Business
Marketing Ideas for Small Businesses: An Overview
The marketplace is constantly contemplating the answer to what are marketing ideas for small businesses. The small business industry has witnessed a ground-breaking increase in the past few years. The idea of small businesses has paved the way for...
Business
Customer Acquisition Strategies & Their Impact
Customers will always remain the core and spine of the market. And that is why customer acquisition strategies need to be well thought out. It doesn’t matter how small or large a business is, what makes it successful is...
Insight
Instagram Marketing for Small Businesses
Harris S -
Instagram marketing has been gaining a lot of traction among small businesses lately. After all, it’s a very popular platform that is easy to use and appealing to the eye. But many businesses think they need to have a...
Insight
In-House Marketing: An All-In-One Solution?
In-house marketing refers to an exclusive approach to marketing. It is employed by companies like BBC and Coca-Cola. It is preferred by companies for two main reasons: greater budget control and for retaining brand identity. Although marketing agencies provide top-notch...
Insight
Branded Keywords: The Key to Get Noticed
Keywords are a treasure trove in content marketing. From figuring out how to get your target audience to find out about you to ranking on search engines - keywords do wonders for you. However, one type of keyword often...
Insight
A Five-Step Approach to Running an Effective SEO Campaign
Harris S -
Mastering an SEO campaign isn’t as easy as it sounds. Search engine optimization is a very broad category under digital marketing and thus deserves its own unique campaign. There are many components that go into building the right kind...
Insight
Digital Marketing KPIs: A Guide to Success
A roadmap of what you are doing is an essential part of any business. Measuring the success of your business is the key to having the right direction. You must keep track of your business and its failures if...
Insight
Building Brand Awareness Through Social Media
Harris S -
Building brand awareness through social media is the easiest way to get your brand name out there. And why shouldn’t they? Modern technology has put a great tool at their disposal. Social media is all the rage now. From...
Latest News
The Racial Biases in AI Image Generation
In an era dominated by technological advancements, the ethical implications of programming racial biases have come to the forefront...
