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Negative keywords are used to prevent your ads from showing to people who are actively searching queries unrelated to the services or products you provide. In turn, giving your business the opportunity to reach the best potential audience whilst efficiently spending your campaign...

Apple announced its entrance into the finance world back in 2019 with the Apple Card. It’s a Mastercard issued by Goldman Sachs. The Apple Card isn’t all that different from regular credit cards. But it does offer a few benefits that you won’t...

LinkedIn banners can make or break your business profile. The more informative the banner, the higher the visibility. However, it needs some time and effort. You would have to brainstorm LinkedIn banner ideas. That’s something recruiters look at at first glance. Thus, it’s...

Paid posts, partnered with, and powered by are just a few of the many phrases you encounter while scrolling through social media. Truth is, they highlight sponsored content. With things like banner blindness killing a brand's marketing strategies, it's crucial to develop posts...

Snapchat is a fun way to keep in touch with your loved ones. You could be left out of the loop if it's not working. Now, there are many causes for this issue. For people experiencing these occurrences, this article will explore different...

15th September 2022 marks a new phase for the world’s second-largest blockchain. Ethereum finally switches from its old consensus mechanism to an environmentally friendly one. It took the developers more than 8 years to successfully transition to proof-of-stake. This has made Ethereum a...

Recently the FinTech industry has shown exponential growth. Unlike any other sector over the past decade. FinTech is an umbrella term incorporating various aspects such as digital payments. This industry aids businesses and consumers alike so operations can be conducted smoothly. Recently, elements...

History is repeating itself! After the 2008 recession, the world has been pretty chill. No one really imagined that things would take such a negative turn. But come Covid-19, and everything is now topsy turvy.  The global economy is in distress, inflation is at...

Snapchat has been in the market for more than a decade now. It took them long enough to bring something new to the table. But the real question is whether it will be welcomed with open arms by its target audience or not....

A few decades ago, one could've never imagined technology like Google Lens taking the world by storm. But not only has it done just that, it has only gotten better with time. When hearing the word Google Lens, you'd instantly think of the lens...