#digital marketing

Gone are the days when surface-level marketing techniques could cut it. It’s an era of Cause Marketing now. Audiences’ mindsets have changed. And much of it is to do with how digital narratives have also changed. There has been...

Mastering an SEO campaign isn’t as easy as it sounds. Search engine optimization is a very broad category under digital marketing and thus deserves its own unique campaign. There are many components that go into building the right kind...

If you have started your business and are excited to grow it, you need to answer a few questions about growing your business. One of the important questions is how would you market your product? As we know, half...

A roadmap of what you are doing is an essential part of any business. Measuring the success of your business is the key to having the right direction. You must keep track of your business and its failures if...

Every business requires branding; you need a proper branding strategy to do it well. There are many branding strategies to choose from, but you have to choose the right one that resonates with your business's niche. For effective branding,...

Most people think on-page SEO is the only thing they need to do to optimize their websites for search engines. And frankly, it’s understandable. If you want your website to place better in SERPs, that’s where you make changes....

Social media is fuel to marketing for almost every business. Marketers use social channels to promote their products and services. To keep the brand alive and rolling, marketers have to drum up new fresh social media content ideas. Your...

Artificial intelligence has proved to be the perfect pairing between identifying human behaviors and learning them through machines. This does sound strange, right? But we’re living in a world continuously witnessing growth via artificial intelligence. With everything evolving with...

Big data solutions are receiving a lot of interest from businesses worldwide. Analytics of your data can provide previously unknown information about your company. But, to reap the full benefits of those insights, you need to test source data...

Nothing compares to email marketing when it comes to advertising. Companies can advertise their products much more effectively through email marketing. Even if there have been advancements in other marketing channels, email marketing still leads the way. Efficient software...